Social Media Optimization (SMO)
Social Media Optimization, SMO, is the use of various social media platforms to generate interest and awareness in your brand, product or service. This can include using Twitter, Facebook and Instagram , to name a few, to manage brand awareness and customer service. It can also be used to generate traffic to your website and is connected to search engine optimization. Using the two together can create a powerful strategy to grow your business and be even more successful.
What are the benefits?
There are several benefits to SMO. It can help you retain old customers by keeping them engaged even though they have already purchased your product. It will also help your retention by drawing them into purchasing new products or service that you may have to offer. By having your current consumers share your social media feeds, you can also use SMO to attract new customers. SMO can also help to provide direct feedback. Consumers can interact with you much quicker and often you can answer their questions and queries quickly. It is also an excellent opportunity to use social media to share your corporate culture and values. As most social media applications remain free, SMO can also be incredibly cost effective. The number of people required to handle this side of your marketing and PR campaigns is also fewer than a traditional team which further reduces your costs